Pages

Subscribe:

Ads 468x60px

Advertisements

Advertisements

Popular Posts

Related Posts with Thumbnails

Thursday, September 23, 2010

Malaika to endorse Zandu Balm


The week-long tussle between the producers of “Dabangg” and Zandu Balm over the use of Main Zandu Balm Hui in the lyrics of “Munni Badnaam” has finally been sorted out. Arbaaz Khan Productions will now get into tie-ups with the balm company. And believe it or not, Malaika Arora Khan will be the balm’s brand ambassador!

Said Arbaaz, “Yes, it’s all been amicably sorted out, thanks to the intervention of Prahlad Kakar. He knew both parties very well, so he initiated the discussions.” The legal notice sent by the balm company to the film’s producers will be now be withdrawn and the two sides have agreed to work together. Adds Arbaaz, “It was always a win-win situation for both sides. Zandu and our company will now be tying up for various things. And yes, Malaika will be their official brand ambassador.” Prahlad Kakar is expected to shoot the first ad with Malaika for the balm. NOW, MALAIKA IS THE BALM


It has also emerged that apparently, the Khans were willing to go all the way in their fight with the balm company and had decided to go to court if the other party so wished.Says a source, “We were in consultation with lawyers all day. If the balm company desired, we were ready to take them on. This was nothing but an attempt to jump on to the success of “Dabangg”.” Before the film’s release too, there was previous legal wrangle when someone had objected to the use of the word ‘Hindustan’ in the song. “We all panicked because we had a delivery date staring us in the face. We changed the word to ‘Gulistan’. But this time, we were not pressurised by deadlines. We were ready go to court if that’s what the other party wanted,” adds the source.

The source further reveals, “They never realized the song would become such a rage.According to statistics,the business for the balm company has multiplied substantially since the song came out. We are not saying it. The financial magazine “Business India” is saying it.” Says Arbaaz Khan, “All I can say is that we were ready to fight this out in court. However, better sense has prevailed. The balm company’s representatives met us, and we’re working out a deal. If I was in their place I’d just enjoy the accidental popularity that their product has acquired through our song.”

0 comments:

Post a Comment

Recent Comments